TikTok will allow you to pay for exclusive content


TikTok will allow you to pay for exclusive content



TikTok has confirmed that it is working on developing a paid subscription option that content creators can set themselves. At the moment, the platform has not provided more details about the operation of this subscription structure, which some content creators are already testing in the beta phase, in a similar way to what happens on Instagram.


Zachary Kizer, spokesman for TikTok, has communicated by email the work of the social network in this direction as part of TikTok's constant concern to explore new ways to allow its creators to monetize their publications, as well as favoring the contribution of value to the user community, enriching the experience of using the platform.


Already last December TikTok began testing the option of establishing a "tip" function in a small group of users, but this new option would be much more ambitious since it involves turning something occasional into a recurring income. The most delicate issue here would be that, due to the very nature of the concept and the relationship created between creator and subscriber, the most attractive content would be reserved only for subscribers.


This would have the consequence that said content would be subtracted from the delicate and precise algorithm used by TikTok, with which it seeks to promote the most successful content among the largest possible number of users interested in it. This could reduce the reach of content that non-subscribers would never see.


That question is not only essential for TikTok but also for other social networks that seek to maintain the delicate balance between the reach of the content and the monetization of the same. The complicated task of helping the most influential content creators to obtain income from their publications while expanding the number of users, the content they consume, the time they spend on the platform, their interactions…

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