13 tips for an SEO copy that positions in Google

13 tips for an SEO copy that positions in Google

SEO copywriting is a process of creating content with the goal of getting your website to rank high in search engines for relevant keywords. The process can be applied to a home page, product pages, blog posts, and profile pages as well.

When we get it right, SEO copywriting can increase the overall number of keywords your content ranks for. Google uses natural language processing with highly advanced algorithms to understand what users are looking for and what the content is about. Due to these advances in algorithms, SEO copywriting has positioned itself as a very important factor in ranking.

To help all those who want to improve their SEO copywriting techniques, we have compiled some tips that will allow us to better understand how to carry out these techniques:

-Realistic objectives: First of all, we must be able to carry out an in-depth keyword search. To do this, we must understand how concepts such as competition, the difficulty of positioning or their cost work. In this sense, we must always choose keywords with realistic objectives. If for a keyword the first five positions are in the position of large companies with a very high budget, it is not a good option to create content for them, if we cannot match this budget. Instead, we should choose keywords with less competition, even if they have a lower volume.

-Search intent: Keywords are ranked by their search intent, which can be navigational, informational, transactional, and commercial. Each of these points to a type of content, aimed at a type of user. When creating content, we must be aware of where the user is in the purchase process and use the correct keywords.

-Analyze the content of the competition: One way to create quality content is to read quality content. To do this, we have to analyze the content that is best positioned and look at how they place the keywords, what content they link to, what the meta descriptions are like and what extension they have.

-Content outlines: Before writing the contents, it is necessary to create an outline of how it will be. In this sense, it is necessary to create an outline with the subtitles, the topic, the headings and also the main points that we will include in the article. In the end, we have to create an outline that generates natural content, with each component placed correctly.

-Analyze topics in depth: Although length is not a ranking factor, there is a relationship between long content and the first positions in Google. This is simple, longer content is more complete, this content generates more links and is shared more on social networks. Therefore, it is important to study each topic in depth and try not to leave anything out.

-Synonyms: One way to avoid keyword over-optimization problems would be to use keyword synonyms. These can be included in the subtitles and also in the text, in the meta descriptions and in the alt texts of the images.

-Short sentences: When writing content for the Internet, it is important that both sentences and paragraphs are short. Although there is no ideal measurement, it is always recommended that paragraphs have no more than five lines.

-Passage algorithm: In 2021, Google introduced “Passage Ranking” which basically positions passages of content. Specifically, you can rank article passages that answer specific questions.

-Answer questions: In the Google SERP there is a section called “Other questions from users”, in it we can find specific questions that users ask when they search on Google. At the same time, there are other tools like “Answer the Public” that allow us to search for long-tail keywords in the form of a question. This information is important, as it allows us to create content directly related to these questions.

-Quality comes first: Google wants the top positions to be for quality content. Quality is a set of characteristics such as how useful the content is, load times, links and referring domains. In addition, there are other signs of quality that depend on the writing such as originality, that it is complete and deep, that it is written by someone with experience or that it is grammatically and orthographically possible.

-Use other means: On the Internet it is very important that the contents do not have only text. A block of text without anything else can be very heavy to consume. The ideal is to improve the content using videos and images, which "break" the visual monotony and add information and context to the content. At the same time, this with

there was extra makes it easier to share the content on social networks.

-Links: Similarly, it is important to add both internal and external links. These links are important to Google, because if high-quality web pages link to our content, Google will understand that our content is important, which will boost us in the SERP.

-Easy to navigate content: We must use all possible tools to make our content as easy to navigate as possible. To do this, we must include tables of contents, links and headers.

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