the algorithm update that Google has released

This is the November 2021 Core Update, the algorithm update that Google has launched

On November 17, 2021, Google announced, through the Google Search Central Twitter account, the launch of a new core update called "November 2021".

As is customary for the so-called "broad core update" release, that is, broad core updates, the full rollout of the update will take a few days or even weeks to complete, depending on the changes you apply. On the other hand, as is also usual in this type of updates, Google has not explained what has changed (since they do not make "specific" changes, but are designed to improve Google's systems in general), so the information it usually comes from websites that notice changes in their positions.

When introducing these "broad" updates, it is common to notice great volatility in positions during the first few days, until the update is fully rolled out and the changes integrated. However, on this occasion webmasters point out that they are not noticing big changes in their positions and that the search results pages (SERPs) have remained very stable.

On the other hand, some volatility has been reported around some keywords, as well as in terms of websites with integrated stores that, in some cases, have reported that they have collapsed, as we can see in the following tweet:

In the tweet, user Glenn Gabe notes that the November update has caused a drop in traffic to an ecommerce "giant", which could turn out to be a problem.

The most negative point is that many users have noticed that the spam traffic, which had practically disappeared after the implementation of the anti-spam algorithm update, has recovered and even increased. In this sense, some sites have reported an increase of up to 130% in spam traffic, while organic traffic has decreased.

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