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Google launches new features in Local Search

 


Google launches new features in Local Search



Google has announced a series of new features for local searches, which will help users find news related to the geographical area in which they are located. These new features have been the company's response to the increase in searches related to "news near me."


In response to user demand for an easy way to find local news, Google is adding new features to search results that will help people find the most important news locally while offering journalists and content creators tools so they can more easily publish their news. For now, these updates will only be available in the US and there is no official information on when they will be released in the rest of the world.


Next, we explain the new functionalities that Google is implementing for users:


-Local news carousel: The results page will show a carousel dedicated exclusively to the most important news from the user's local area. This carousel will be displayed whenever the user performs a search for which there is a relevant local news.


Deep topic understanding: Thanks to new artificial intelligence (AI) algorithms, Google is honing its ability to connect broad topics with local news and stories. For example, users who search for “soccer” on Google will receive news related to local soccer teams.


-Carousel of important news: Currently, when carrying out a search in Google, this shows a carousel with the most outstanding related news, which come from "refuted" sources, that is, from the main media in the country. Now, this carousel will also show important news locally, using news from the most important local media.


-Local tweets: When searching for local news, tweets with local news will also be displayed. These tweets will come from accounts of journalists, publications and relevant people (mostly verified accounts).


As for journalists and content creators, Google has implemented the following new features:


-Census Map: A map that can be integrated into any news source that shows census data at the national, state and county levels, as well as the different census tracts. The data on this map is from the United States, as it comes from "The Associated Press."


-Common Knowledge Project: Common Knowledge Project is a tool for American journalists that offers local data and a feedback platform for press professionals. Google will update some of its functions, adding geographic comparisons, as well as new graphics and images.

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