Tips for using Google Trends for SEO and Content Marketing

 


Tips for using Google Trends for SEO and Content Marketing



Google Trends provides keyword information based on actual Google search data, allowing users to find information that no other tool on the market provides.


Thanks to Google Trends, it is possible to find keywords that are trending in an accurate and real way, which will be of great use for creating a content strategy that allows promoting a website or promoting a content strategy.


For all users who want to improve the reach and visibility of their content, we share six tips for using Google Trends and finding new keywords:


Keyword comparison: Google Trends shows a relative perception of traffic, on a scale from zero to one hundred, preventing a clear idea of ​​the search volume for each word. To get more accurate information, you can compare this word with another for which you have accurate data, or better yet, analyze this newly discovered word in a keyword research tool that shows traffic and search volume. On the other hand, Google Trends has a page called "Daily Search Trends" where more accurate data is displayed.


Sort keywords by categories: Google Trends has the ability to narrow down displayed keywords based on certain categories, allowing you to refine the data and present relevant keywords in the right context.


-Search Intent: In addition to categories, Google Trends allows you to further refine your data by segmenting by “Search Type”, a method for discovering keywords based on a user's search intent. In this way, it is possible to find the most suitable keywords for each stage of your digital marketing strategy.


- Keywords by location: Google Trends can also restrict results by geographic location, allowing you to find information to better promote a website or adapt content to specific regions. This information is valuable for creating link-generating content, but also for promoting content and for creating Google Ads campaigns, as it can help generate search-relevant content in different places.


Related Topics: Google Trends has “Related Topics” and “Related Searches” functionality. Both functions display additional information about keyword searches performed by the users themselves.


-Google Discover and Google News: Information from Google Trends can help change the trajectory of strategy, showing which keywords have been and are a trend in the last 30 or 90 days. Updating content or creating new content for these words can boost a website by showing its results on Google Discover and Google News, both of which Google tools provide a significant amount of traffic.


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