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Tips for creating “mobile-friendly” content

 


Tips for creating “mobile-friendly” content



For a long time, Google has put in the place of the best those contents that are adapted for searching on mobile terminals. Google calls this type of "mobile-friendly" content and it relates to formats that are appropriately adapted to the screens of mobile devices, which are smaller than those of desktop or laptop computers.


This is a usability factor that Google considers when creating content, so it is interesting to know how this content is created and for this, we have compiled some tips that may be useful for creating “mobile-friendly” content.


Focus on introductions: Mobile phone screens are smaller, so there is less room to grab the reader's attention. On mobile phones, the user will have three or four paragraphs before having to scroll. It is important to get your attention in these first few paragraphs, provide an interesting summary of what you will find in the article and avoid any unnecessary information.


Content engineering: It is unusual for a reader to consume content in the same way they would with reading. Instead, users use certain "patterns" of reading, which are important to know. For example, they tend to skip the first words of each line if they all start with the same word or focus on headings while avoiding reading paragraphs. It is important to know these patterns and to organize your content in a way that attracts attention.


- Short Paragraphs: It doesn't matter if the content is for mobile or desktop browser, when creating content for the internet it is always important to write short paragraphs. Try to break down your ideas and summarize them in paragraphs of up to five lines.


Brief Headings: To grab the reader's attention, page titles should be short and concise. It is important, when viewed on a mobile phone screen, that it does not occupy more than one line.


- Delete unnecessary words: In the same way, the text should be clear and simple, direct language that everyone can understand. To do this, it is convenient to remove redundant, too technical or complex words. Too long or compound sentences should also be avoided, and of course it is important to check for repetition in the text.


Summary: In mobile phones, the service window is very small. A good way to get attention is to provide a summary of the text, arranged in a list of points, so that the user knows exactly what they are going to find and decides whether or not to continue reading.


Visually accessible: the content should be pleasing to the eye. For this, it is recommended to use large fonts, 32 points or more, because phone screens are very small and small fonts are difficult to read. At the same time, there is nothing better than black on white, which is why it is important to avoid colored backgrounds. It's also a good idea to play around with color combinations when placing images between text, making them have a strong contrast to the background and text color.


- Breaking the monotony of images: Images and videos "break" text, making the content more enjoyable to read and easier to access. In addition, the use of graphs allows the text to be read better and for the brain to process it more quickly.

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