Instagram has launched two new Live Shows posts

 


Instagram has launched two new Live Shows posts



Instagram has launched two new tools designed to meet the needs of live creators. From now on, Instagram users will be able to create excitement with their live shows and schedule up to 90 days in advance. This way, they can spread among their followers the announcement of the live show that they are going to celebrate on a certain date.


Similarly, Instagram is developing a new feature called Test Mode. With this, live creators will be able to invite their followers to the show before it even begins. This way they can test connectivity, lighting, and other details before the show starts. According to Instagram, this "test mode" has been requested by many users recently.


As for the ability to schedule a live show in advance, it's a functionality that already exists on other competing platforms like YouTube, TikTok, and Facebook.


The company announced that the live scheduling tool will be available to users around the world. Once they are on the calendar on the day the live broadcast will take place, they will be able to share the announcement directly through Stories and in a post on their profile. Your followers will be able to set a reminder to avoid forgetting to connect to the live broadcast.


It's not the only recent announcement from Instagram regarding its video creation strategy. In the same week, the company abandoned the IGTV project, its big commitment to the long-running video format, which was born in June 2018 with the goal of becoming a competitor to YouTube and attracting content creators to the platform.

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