What are negative keywords and how do they work

What are negative keywords and how do they work 

A negative keyword is a search or query that we do not want to associate with our content on Google (or any other search engine). In short, it is about not showing the content, webpage or advertisement to users who are doing a search for a specific word or group of words.

Although it might be thought that keywords we don't want to use simply shouldn't be used or don't matter, negative keywords are important to a good SEO strategy. First of all, they are used to create a Google or Facebook Ads campaign, because they allow you to increase the relevance of a group of ads, eliminate those words or groups of words that you do not want to show ads, and in this way improve the budget, since you bid on searches just correct.

Usually negative keywords are generic terms. For example, in the children's soccer team store, you can remove any combination of keywords that contain the word adult. This way, your content will be shown to anyone searching for “turf soccer shoes,” but not to anyone searching for “adult soccer shoes.

How do negative keywords work

In this case, an exact match is needed. Usually Google will automatically associate variations of the keyword with the same search query, but this will not be the case for negative keywords. For this reason, when including these words, it is also necessary to include synonyms, both singular and plural, as well as any common misspellings ("n" for "ñ", indistinguishable, etc.).

Negative keywords can be approximate negative matching, which is the default; Negative phrase match, which will be when a search contains the exact terms in the exact order, even if it contains other terms, or negative exact match, which will be when it contains the exact terms, in the exact order and without additional terms.

When creating a keyword strategy for your SEO strategy, you need to create a list of negative keywords. It will be important, above all, when you plan to implement advertising campaigns, either on Google or on any other platform.

For this purpose, all terms that are intrinsically related, but not directly related to the product or service should be included. You should also include keywords that the search objective does not match the campaign objective, for example, if the objective of the campaign is to sell, all information related terms should be removed.

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