Google will tell you the company history behind each ad


Google will tell you the company history behind each ad

Google Ads campaigns are becoming more and more popular in today's marketing field. Many companies, large and small, rely on the world's most used search engine for advertising. However, as is usual with these companies, Google has received criticism for the service's existence.

One of the most common things we hear about is that some companies advertise false, or at least their ads. Then they took advantage of the credibility of the service to deceive people. Google wants to prevent this from happening, so it will take action (via: The Verge)

Behind every ad

We can now click "About this ad" next to each ad in traditional searches. Clicking here will go to basic information about the company, its location, and the number of ads it has posted. In addition, we will be able to see basic information for your campaigns in the last 30 days.

We can then investigate the company further if we want, but the job has already done the job of informing you. With this said, users are expected to be able to report companies violating the rules, or they take alternative legal channels if they wish.

At the moment, the functionality is only available in the US, but Google plans to launch it in 100 more countries before the end of the year. In this way, it will have similar functionality to what Facebook already has, or the one that Google itself launched for political propaganda in 2016.

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