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Google is updating the way web page titles are generated


Google is updating the way web page titles are generated 


Last week, Google introduced a new system for generating addresses for sites and web pages, with the goal that these addresses do not change according to the query from users. From now on, it will be the Google system that creates the address that appears on the search results page.


For this, the new tool will not take into account HTML, but will rely on visual headings, i.e. what the webmaster has placed under "H1" tags or other heading tags. This way, the user is prevented from clicking on an attractive result and, upon opening the page, from feeling "cheated" by looking for a different title. In addition, if Google considers that the text in the header tags is not the most "appropriate", it may use the text in links that point to other pages as a title.


Google has decided not to use HTML tag content because it does not always adequately describe the content of a web page. In particular, Google notes that the content of title tags is sometimes too long or too full of synthetic keywords. Other times, pages lack "<title>" tags or contain repetitive content, such as non-SEO websites whose pages display the title: "Untitled".


Overall, this update is designed to provide Google users with more accurate, readable and accessible addresses. In some cases, the website name may be added, if it is useful for searching, while in others, if the address is too long, Google may show only the most relevant part, rather than starting at the beginning and "excluding" the parts may be useful.



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